At an early age Pieter started his own business, together with his brother Jaco. Initially as publisher of various commercial concepts, later also as developer of commercial real estate in Zutphen; still eye-catchers in the Hanseatic city in the East of our country. In 2015, he set up the company Woonstaete, with the main goal of developing luxurious, affordable and sustainable Residential Villas. One concept in various expressions, with which he contributes to housing provision especially for starters and small households. Together with sons Pieter jr and Vincent, he decided to further expand the family business in 2023, with the day-to-day management becoming increasingly team-based with the new generation.